Studio 54™, a symbol of cultural liberation, acceptance and extravagant glamour, serves as an ideal backdrop for this moment. Its legacy as a crossroads of art, fashion, and music resonates deeply with Valentino Beauty's ethos of inclusivity, vibrancy, and unapologetic individuality. Together, they create a modern ode to the power of beauty as a vehicle for extraordinary self-expression.

Born in Roma Donna is reimagined with luminous notes of orange blossom and marshmallow accord, grounded by creamy Madagascar bourbon vanilla and airy white musk. Born in Roma Uomo unveils a warm, woody-ambery tension, where sparkling bergamot and aromatic lavandin collide with the allure of a fireplace accord, evoking intimacy and magnetic energy.

Alongside the Maison's Born in Roma fragrances, the collection introduces a new icon of the Valentino Beauty universe: the Spike Valentino Ivory. The Spike Valentino Ivory brings together a perfect neutral nude that spikes natural lip color with understated elegance with a warm pink toffee that feels daring yet effortless, and a terrazzo red that recalls the soft flush of bitten lips. Completing the ensemble is a rose-gold shimmer topper. Each shade is infused with Roma Light Complex for vibrant luminosity and an ultra smooth matte finish.

The advertising campaign of the 2025 Rendez-Vous Ivory Collection, shot by acclaimed photographer Carlijn Jacobs and starring Born In Roma ambassador Adut Akech, captures the collection's essence: ivory elegance illuminated by warm flares and the electric energy of Studio 54™. This visual narrative invites you into a world where joyful night-time revelry and beauty becomes a colorful ritual.