| 2025-10-29 | |
For the very first time at the Olympic Winter Games, the Official Timekeeper OMEGA will launch a dedicated brand home for the duration of the sporting competition. OMEGA House has been a popular members-only destination for athletes and invited guests at the Olympic Summer Games at London 2012, Rio 2016, and Paris 2024. Now, for Milano Cortina 2026, the doors will be opened for a new and exclusive winter edition.
OMEGA House will be located at Cracco restaurant, run by OMEGA Friend of the Brand and renowned chef, Carlo Cracco. Set within the Galleria Vittorio Emanuele II, in the heart of Milano, it will provide an intimate yet inviting space between February 7th and 21st.
The venue is beautifully positioned within the host city’s famous arcade landmark, iconic for its soaring glass dome, ornate iron framework, and marble floors bathed in natural light. Stepping through into the restaurant, the sophisticated décor continues, combined with elegant architecture and innovative yet traditional cuisine.
Das Café im Erdgeschoss wird in das „OMEGA Café by Cracco“ verwandelt, das mit OMEGA-Branding versehen ist, aber weiterhin vom engagierten Team des Café Cracco betrieben wird und seinen gewohnten hervorragenden Service bietet.
The ground floor café will be transformed into the “OMEGA Café by Cracco”, featuring OMEGA branding, yet will still operate as usual under the care and excellent service of the Café Cracco team. Meanwhile, the first and second floors will become an Olympic Winter Games retreat, where members can relax in the lounge during the day, dine in the restaurant, or watch the live sporting events on TV screens.
By night, the location will also become a stage for various events and themed evenings, celebrated in true OMEGA style alongside the brand’s family of celebrity friends. In the past, OMEGA House has welcomed many of its most notable Brand and Sport ambassadors, such as Cindy Crawford, Nicole Kidman, Daniel Craig, Michael Phelps and Noah Lyles.
Raynald Aeschlimann, President and CEO of OMEGA, says, “With the growing popularity of OMEGA House at the Olympic Games, we were determined to bring that same enjoyment and exclusivity to Milano. It’s our very first winter edition, and the location and atmosphere offers a rich and genuine Italian touch. We can’t wait to invite our friends from around the world to experience the magic of this great sporting moment in time.”
Speaking about the announcement, Carlo Cracco says, “It's a great honour for me to host OMEGA House inside my spaces in the Galleria. It's a brand that, like us, believes in the value of time, precision, and the constant pursuit of excellence. I'm delighted that all this is happening in Milano, a city that represents Italian elegance and creativity worldwide, and which continues to be an extraordinary meeting point for taste, design, and innovation.”
Milano Cortina 2026 will mark OMEGA’s 32nd occasion as Official Timekeeper of the Olympic Games since 1932. Throughout the sporting competition, the brand will be on-site at every venue to record every second of action, bringing its trusted expertise and technology to the events. It’s an enduring role that defines the precision of OMEGA, and a legacy that the brand is always proud to celebrate.