Fashion | Louis Vuitton
Louis Vuitton - unveils its 2025 Holiday Campaign - Le Voyage des Lumières
| 2025-11-07 |     |
Louis Vuitton is proud to announce the launch of its Holiday campaign, “Le Voyage des Lumières“ a captivating narrative that invites on a journey that captures the spirit of the holidays through the lens of Parisian sunset, aurora, bonfire sparkles and the spirit of travel that defines Louis Vuitton.
Directed and photographed by Jonas Lindstroem, the adventure begins in the Asnières, home to Louis Vuitton’s initial workshops, where a meticulously crafted Malle Courrier, serves as the starting point for the Holiday journey. From within the trunk, a lantern emerges, taking flight and embarking on a voyage through the iconic Parisian skyline, carrying viewers to a realm where the aurora borealis paints the night sky with colourful tones. In this winter landscape youngsters share laughter and friendly competition over a game of backgammon beside a crackling campfire and the Kennel trunk, while a couple finds romance by the serene shores of a frozen lake. The journey culminates in a spectacular return to Paris, at the historic Pont Neuf. Here, a display of countless lanterns illuminates the night sky, creating a mesmerizing spectacle that embodies the holiday season. The campaign’s final scene captures the pure joy and wonder of a mother and child stand hand-in-hand, their eyes filled with awe as they witness the lantern display.
Throughout “Le Voyage des Lumières,“ Louis Vuitton’s enduring legacy and commitment to craftsmanship are woven into the narrative. Iconic pieces from the House’s collection are artfully showcased, including the timeless black My Capucines handbag, the vibrant Speedy P9 in red, the sophisticated Side Trunk and Speedy in Monogram, the adventurous Christopher backpack, the versatile Express Bag, and the alluring Imagination and Attrape-Rêves perfumes. The campaign also shines a spotlight on Louis Vuitton’s exquisite Color Blossom and Damier jewelry collections, showcasing the artistry and attention to detail that defines the House. Furthermore, the inclusion of the Music Trunk pays tribute to Louis Vuitton’s history and dedication to innovation in travel.
’Le Voyage des Lumières’ is a testament to the enduring spirit of Louis Vuitton, a voyage through dreams and a celebration of the magic of the holidays.