Bulgari - riding into the chinese new year

2026-01-19

Bvlgari ushers in the Chinese New Year with a tribute to renewal, vitality and togetherness. Honoring the arrival of the Year of the Horse, the Roman Maison unveils a constellation of creations crafted to illuminate the festive season and beyond. From special edition jewels and radiant timepieces, to alluring accessories and dedicated fragrance gift sets, Bvlgari reimagines the joy of celebration through iconic symbols, auspicious hues and the unmistakable brilliance of its artisanal mastery. Infused with the spirited energy of the Horse - synonymous with courage, freedom and forward motion - the festive selection captures the momentum of a new chapter, inviting everyone to embrace fresh beginnings with optimism, confidence and light.

Crafted to honor the symbol of the year, a Special Edition Horse Brooch inspired by a 1970s heritage design is presented in yellow gold. Brought to life through 130 hours of design and 50 hours of goldsmithing as a testament to the Maison’s unparalleled artistry, the piece is inlaid with over 40 cabochon rubies, pavé diamonds and black onyx inserts. A modern talisman, it channels the Horse’s bold spirit, wishing strength, success and auspicious beginnings.

Alongside this celebratory creation, signature codes take on a festive glow. Serpenti Viper, Bvlgari’s most essential interpretation of the mythical serpent, reveals ruby details that nod to prosperity and good fortune. Hypnotic scales, shaped in warm rose gold, become a universal message of transformation and empowered elegance, expressed through a rose gold necklace with a twisted pendant and a single-coil bangle bracelet.

Enriching the assortment, the Serpenti Pallini necklace in rose gold features the signature intrica- tely soldered gold boules inspired by Bvlgari’s 1950s artisanal savoir-faire, and is accented with pavé diamonds and rubies on head and tail, as well as piercing black onyx eyes.

Finally, Bvlgari Bvlgari unveils a limited edition set created exclusively for Greater China, pairing yellow and rose gold with carnelian and mother-of-pearl inserts. Illuminating the iconic double logo with a festive touch, the selection includes a chain necklace with a round pendant, a wire bracelet and a freely combinable single stud earring, alongside a soft rose gold bracelet with a flip-disc shifting between the two gems.

In the world of timepieces, Bvlgari celebrates Chinese New Year with a limited edition of Serpenti Seduttori Automatic. Defined by a ruby-red guilloché dial, whose shimmering motif evokes the energy, ambition and grace of the Horse, the creation is powered by the in-house Lady Solotempo automatic movement, measuring just 19 mm in diameter and 3.90 mm in thickness. A blend of festive vibrancy and signature aesthetics, highest performance and the transformative beauty of Serpenti.

The celebration continues with the coveted Serpenti Cuore 1968 bag, whose sculptural heart-sha- ped silhouette returns in luminous Light Amethyst calf leather, paired with the collection’s sinuous metallic snake handle. Expanding the universe of this love-inspired style, the Serpenti Cuoricino debuts as a jewel-like miniature in vivid Royal Ruby and delicate Dusty Pink calf leather, retaining the signature padded curves and refined details of the line. A precious companion for festive moments and a meaningful keepsake for the year ahead.

Embracing the festive spirit, Bvlgari Parfums joins the celebration with a dedicated Chinese New Year fragrance box, dressed in auspicious red and adorned with graphic interpretations of Bvlgari’s symbolic motifs, from the eight-pointed star to the fan-shaped Divas’ Dream pattern. Designed to hold two or three fragrances of choice - from Pour Homme to Eau Parfumée, Omnia or selected Allegra scents - the box transforms gifting into a personal and emotional ritual.

Photos credit : Bulgari