"At Cupshe, we believe in taking steps toward a better tomorrow," says Jessie Han, Senior Marketing Director at Cupshe. "Our new Recycled Swim Collection reflects our dedication to both fashion and environmental responsibility, while also ensuring affordability for all. We're so excited to create something that's better for the planet while being accessible and stylish to everyone!"

Cupshe has also announced a global transition to exclusively using biodegradable packaging that is made with nutrient-rich materials, minimizing the brand's impact on the environment. In addition to shifting to biodegradable packaging, Cupshe has implemented various other sustainable measures, such as energy-efficient digital textile printing that has saved over 10.5 billion gallons of water and reduced emissions and excess waste. The brand sources high-quality materials that are durable to offset overconsumption, with design and quality at the forefront of Cupshe's products.