| 2026-01-27 | |
This Valentine’s Day, Etam celebrates a bold, confident vision of sensuality. Modern, seductive corsetry meets unapologetic femininity in passionate red and deep black.
Basques and bustiers, garter belts and delicate lacing reveal refined lace and embroidered guipure.
The iconic Private line now fully embodies Etam’s sexy signature. Pure Soft Lace reimagines the ultra-soft, ultra-stretch no-bra effect in an all-lace version.
The knicker box reveals its playful side, while nightwear becomes chic in silk or cozy in pointelle cotton.The heart motif emerges as a true essential.
A collection shaped by exceptional craftsmanship, an edit designed to ex- press yourself, choose yourself, and feel good in your own skin.



