Fashion | Vestiaire Collective
Vestiaire Collective - Releases first menswear resale report as part of its men’s category launch
| 2025-09-25 |     |
Vestiaire Collective, the leading global platform for pre-loved luxury fashion, launches the first report dedicated to men’s circular fashion, a key part of its strategic development to expand further into menswear with the launch of its dedicated category. This new chapter marks a decisive step in Vestiaire Collective’s mission to accelerate fashion’s circular future by putting men at the heart of the resale conversation.
The report offers an exclusive deep dive into the fast-evolving dynamics of men’s luxury resale, uncovering how men shop and sell pre-loved fashion, highlighting the classic brands and cult pieces they’re investing in, and mapping global menswear style trends. It also proves that resale is no longer a niche: it is redefining the way men consume luxury.
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- Rapid category growth: The men’s assortment has expanded by 88% over the past three years, making it one of the platform’s fastest-growing segments.
- A new mindset in luxury: 70% of men purchase with resale potential in mind, showing a shift toward fashion as both personal expression and smart investment.*
“Menswear has become one of our fastest-growing segments, reflecting a fundamental shift: men are now intentional luxury resale participants who value exclusivity, accessibility to luxury at better price points, and investment potential. This launch reinforces our multi-category strategy and positions us to capture this significant market opportunity.” says Maximilian Bittner, CEO of Vestiaire Collective.
Vestiaire Collective Places Menswear at the Forefront Through a New Dedicated Category
Since its creation in 2009, Vestiaire Collective has pioneered luxury fashion’s resale revolution. Today, with the launch of its dedicated menswear experience, the platform strengthens its position as the go-to global destination for pre-loved luxury across all categories - from womenswear and accessories to shoes, watches, jewellery, and now an enhanced men’s offering.
Menswear represents a new frontier in resale, opening the door to a fast-growing - and often younger - audience: 59% of Vestiaire Collective’s male customers are Millennials or Gen Z, compared to 50% of women. This demographic shift confirms the role of men as key drivers of the next wave of circular fashion.
Insights into a Growing Market Shaping Men’s Luxury Style
The exclusive report, titled The Future of Resale: Menswear Edition, reveals that men embrace resale for three main reasons:
- Value: 74% cite good deals and affordability as their top motivation.
- Exclusivity: rare, unique, and limited-edition pieces are increasingly sought after, from Balenciaga’s AW2021 “Armor” gloves to a brand-new Audemars Piguet Royal Oak Double Balance in yellow gold, which are all available on the platform.
- Sustainability: 39% of men cite environmental benefits as a key driver, reflecting growing awareness. 70% of men also report that they care for their items knowing they might resell them, turning their wardrobe into a dynamic, circular asset.
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The report also highlights the brands, categories, and hidden gems shaping the men’s resale market:
- Most viewed items: Louis Vuitton bags and Rolex watches
- Rising brands: Ami (+300%), Zegna (+260%), Jean Paul Gaultier (+200%)**
- Top categories sold: Jackets, sneakers, and sweaters – the pillars of the modern male wardrobe
With the launch of its dedicated menswear experience and the release of The Future of Resale: Menswear Edition, Vestiaire Collective reinforces its leadership in defining the future of circular fashion. By combining data, community insight, and curation expertise, the platform offers a unique perspective on how resale is reshaping luxury for a new generation of fashion-conscious consumers.
*Source: BCG x Vestiaire Collective Survey, 2025
Percentage of respondents that agreed with given statement
**Period: Jul.24 - Jun.25 vs Jul.23 - Jun.24
About Vestiaire Collective
Vestiaire Collective is the leading global platform for pre-loved luxury fashion. The company’s mission is to transform the fashion industry for a more sustainable future, through empowering its community to shop more consciously. Driven by the philosophy ‘Think First, Buy Second’, Vestiaire Collective offers a trusted space for its community to prolong the life of its most-loved fashion pieces. The platform's innovative features simplify the selling and buying process, as well as giving its members access to one-of-a-kind wardrobes from around the world. The company boasts a curation of 5 million desirable items. Co-founded in 2009 by two female entrepreneurs in Paris, Vestiaire Collective is a Certified B Corporation® and is active in 70 countries worldwide.