Fashion | Mimi Flamingo
Mimi Flamingo - Launches Swimwear and Beachwear Collection to Fill Gap in the Marketplace
| 2025-03-24 |     |
The Signature Collection by Mimi Flamingo is a new swimwear and beachwear collection, obsessed with fits that feel just right, and offering a joyful new perspective on all things beachy. Built on a foundation of expertly developed fits and next-generation sustainable materials, our ever-evolving collection offers timeless style with a playful twist. Drawing upon 30+ years of collective design experience in all things swim, we're building a whole world of just-right options for the beach and beyond.
Mimi Flamingo starts with the best materials, selected to smooth, shape, and support you without limits. The core fabric - a recycled nylon with a high spandex content - creates a sculpting effect and superior hold without all the fuss of excess shirring and too much construction. Through a relentless focus on quality and developing the perfect fits for a range of body types, we transform innovative fabrics into pieces you won't want to take off. Every detail matters, because they add up to timeless styles that are made to last.
The Mimi Flamingo woman desires shaping — but is more youthful in spirit, and seeking less constructed and more fashion-forward options than what's currently available in the swimwear landscape. Mimi Flamingo lives in the white space between the missy and contemporary swim categories. "Mimi Flamingo was created to fill the gap in the swimwear market for designs that are both flattering and fashion-forward," says Heather Garcia, President of National Brands.
Mimi Flamingo knows women have a dynamic range of needs based on physical and social preferences. With fits that flatter, colors that pop, and prints that wow, the Signature Collection was designed for the multifaceted, multitasking woman who is on the go - from beach side to bar and everything in between. Mimi Flamingo is for the young mom - the mom that is young in spirit - and every other woman who wants to feel sleek, confident, and ageless.
Dive in! Mimi Flamingo's latest Signature styles are available on MimiFlamingo.com.